About
I Shout therefore I am. Maybe you've already been caught up in the YellOH mania, or maybe you notice it in others and want to ward off the phenomenon.
YellOH! was born from my desire to move beyond the context of the sheet of paper and digital media for its own sake. This need has grown over the years until it could no longer be contained it has become a life goal.
In a fast-paced world where showing one's existence is necessary, we have become living billboards. We move in a constant, endless shout that echoes around us. We have all, in a way, become "Echoists."
These are the foundations that made the collaboration with Sergio unbreakable. We are both united by a love for sustainability and communication, he, a designer, and I, an artist, and we realized that one could not do without the other.
Our production is focused on uniqueness and imperfection, to create handmade objects that are always new and one of a kind.
Fabio
VALUES
We firmly believe that irony is a bridge between people, an important connection that can help bring back the human spirit. Through our work, we show a grotesque society that, for better or worse, we have all become part of, unleashing a tribal impulse: we shout.
MISSION
Nuje vulimme arrevotà! In Neapolitan, this means "we want to revolutionize everything."
Our mission is to return to a limited production, dedicated to lovers of uniqueness.
For us, being unique does not mean thinking of something exclusive, but recognizing one's own soul.
We are two brothers united not only by family ties but above all by our passion for art, design, and the vision of a different society, made of people who communicate with empathy. With these values, we create the YellOH! paradox.
WO WE ARE
Fabio
I grew up between Naples and the Amalfi Coast – surrounded by majolica tiles and the colors of silk scarves. I’ve never lacked vitamin D, and I like to share it by radiating others with yellow.
Throughout my career, I’ve collaborated with brands like A.C. Milan, Google, Uniqlo, Deliveroo, Lyft, and Repower. Advertising is my favorite playground — I love aligning my values with those of the brands I work with.
YellOH! is the perfect outlet for my artistic side, allowing me to explore the themes I care about most. As always, I rely on irony and vibrancy to tell stories about people.
Sergio
I'm a multidisciplinary designer working across industrial design, graphic design, motion design and, more recently, as an art director. My work blends functionality with aesthetics, with a strong focus on environmental impact and the adoption of innovative solutions.
For the past five years, I’ve been collaborating with Fabio — we share a unique synergy built on complementary skills, e pò m'è frat'! (Oh — and he happens to be my brother!). Together, we've developed several projects, including YellOH!, one of the most meaningful results of our partnership: a project that combines creativity and sustainability in the field of designart.